Four steps.
Nothing hidden.
We keep our own process about as simple as the messages we send. This is all of it.
Learn how you talk
One long call, and we read whatever you already have. Old emails that worked, the last few deals you closed, the way you explain what you do when nobody is watching. We are listening for the phrases you actually use, because those are the ones we will be writing in. You get a short voice guide at the end of it.
Build the list by hand
We would rather send two hundred good messages than two thousand wrong ones. A person builds the list and checks every name on it. Before anything goes out we show you who is on it and, just as usefully, who we have taken off and why.
Set up the sending
Separate domains bought and warmed, mailboxes authenticated, your LinkedIn profile tidied up, calendar link connected. Dull work, and it is the difference between the inbox and the spam folder.
Send, reply, adjust
You read the first batch before it goes anywhere. Then we send, handle every reply that comes back, and book the calls. One change a week, and a short note every Friday telling you what we changed and why.
Four messages, spread across a month.
Each one has to say something the last one did not. If we cannot think of anything new to say, we do not send it.
Connection request, no note
Notes attached to requests read as pitches before anyone has agreed to hear one. A plain request from a real person with a real profile gets accepted more often.
A plain introduction
Something specific we noticed about them, who you are, and what you do. No attachment, no calendar link, no question they have to answer.
Message, if they accepted
They accepted the request but did not write back. That is mild interest, and it deserves something the email did not already say rather than a nudge.
One last note, then we stop
We tell them we will leave it there. Making it easy for someone to say no is the most reliable way to get them to say something, and this is consistently our best replying message.
One email every Friday.
Five numbers and a sentence about what we are changing next week. If you want a live dashboard we will build you one, but nobody has ever asked for it twice.
- 1Messages sentSplit between LinkedIn and email.
- 2RepliesBroken into interested, not right now, and no. The split tells you more than the total does.
- 3Calls bookedNames and companies, so you can judge the quality yourself rather than take our word for it.
- 4DeliverabilityBounce rate and inbox placement. We flag it before it turns into a problem.
- 5What we are changingOne thing, and the reason.
Doing this since 2016.
Paper Sq is new. The work behind it is not.
Nine years of writing to strangers.
We have been writing and sending outreach since 2016, mostly to build our own businesses. That is where the rules on this page came from. Not from a course or a playbook, but from watching which messages got answered and which ones quietly did not.
Almost everything that works is a subtraction.
Fewer people on the list. Fewer words in the message. Fewer follow ups. No hooks, no questions designed to force a reply, no attachments. Every time we have taken something out, the writing has done better than it did before.
We are taking on our first clients now.
So we are not going to show you a wall of logos or numbers from case studies you cannot verify. What we will do is write three real messages for your list before you pay us anything, and you can decide from those.
Judge us on the writing.
Book thirty minutes. We will bring three real messages written for the people you want to reach, and they are yours whether we work together or not.