Paper Sq writes and sends LinkedIn and email outreach for B2B founders, and builds the founder profile sitting behind it. Every message is written by hand, one person at a time, in the way you would actually introduce yourself.
None of them need better software to fix. They need someone to slow down and write the thing properly.
You have probably deleted a message the moment you realised nobody had actually written it. Everything we send is typed by a person who read the profile first. That is the whole trick, and it is the reason so few people bother with it.
We do not do curiosity hooks or leading questions. We say who you are, what you do, and why we noticed them. If that is interesting to the person reading it, they will reply on their own.
Most people who are interested will check your profile before writing back. If there is nothing there, a good message quietly dies. That is why we build the founder side of this too.
This is the entire difference between the two. Not the tools, not the volume. The words.
Thirty to forty messages a day, sent from your profile and written one person at a time. Warm introductions, not cold pitches.
Plain text email that reaches the inbox. Separate sending domains so your main one stays clean, and writing simple enough to read on a phone.
Twelve to twenty posts a month in your own words, so the profile people check after your message does some of the work for you.
Most agencies send eight or ten inside a fortnight. We have never found that it helps. It irritates the people who were never going to answer, and it burns the ones who might have come round later. Four messages spread across a month, each one saying something the last one did not, and then we leave them alone.
A note attached to a request reads as a pitch before they have even accepted.
What we noticed, who you are, what you do. No attachment and no calendar link.
Something the email did not say. We never send the same thing twice in different words.
We tell them we will leave it there, and we mean it. This is reliably the best replying message of the four.
Book thirty minutes. We will turn up with three real messages written for the people you are trying to reach, and they are yours to keep either way.