You approve
the writing.
We do the rest.
That is honestly the shape of it. There is one thing we need from you before anything sends, and after that the work is ours until a call lands in your calendar.
We learn how you talk
One call, and we read whatever you already have. Old messages that worked, the last few deals you closed, the way you explain what you do when nobody is watching. We are listening for the words you actually use, because those are the ones we will be writing in.
We build the list
What it is built on depends entirely on you. Broad awareness in a market, a specific signal, funded companies only, a particular set of job titles. There is no single formula that fits every client, so we agree the criteria with you and then go and build it.
You approve the writing
We write a short, plain message for that list and you read it before a single person receives it. If you sell into more than one market, each gets its own. This is the only real gate in the process, and it exists because your name is on the message, not ours.
We send, reply and book
LinkedIn can begin almost immediately from your existing profile. Email waits two to three weeks while the domains warm. From there we send, answer everything that is not a flat no, work out whether there is anything real behind it, and put the calls that matter into your calendar.
You do not see the thread until it is worth seeing.
This is the part that saves you the most time, and the part most outreach services hand straight back to you.
Questions, maybes, not right nows, anyone asking what you actually do. All of it gets a real answer from a person. We do not spend your money arguing with the flat no's, and nobody sensible does.
A few questions in the thread against the criteria we agreed with you. Wrong company size, wrong problem, no budget, just curious, none of those reach you.
Straight into your calendar, with a short note on who they are, what they said and why we think it is worth your half hour.
A not right now is not a no. Those go into a list we come back to later, with the reason and the date they gave us.
A live sheet, not a weekly email.
You get a shared document you can open whenever you want. Who has been contacted, what came back, which conversations are live and what is booked. No waiting for a report, and no report written to look better than the week actually was.
- 1Who we contactedThe list, and where each person has got to.
- 2What came backReplies as they land, split by whether there is anything there.
- 3Live conversationsThreads in progress, so nothing surprises you.
- 4Calls bookedNames and companies, so you can judge the quality yourself.
Doing this since 2016.
Paper Sq is new. The work behind it is not.
Years of writing to strangers.
We have been writing and sending outreach since 2016, mostly to build our own businesses. That is where everything on this site came from. Not from a course or a playbook, but from watching which messages got answered and which ones quietly did not.
Almost everything that works is a subtraction.
Fewer people on the list. Fewer words in the message. No hooks, no questions designed to force a reply, no attachments, nothing written by a machine. Every time we have taken something out, the writing has done better than it did before.
We are taking on our first clients now.
So we are not going to show you a wall of logos or numbers from case studies you cannot verify. What we will do is spend half an hour on your market and show you exactly how we would run it, before you pay us anything.
Tell us who you sell to.
We will walk through who to target, which channel makes sense for your market, and what running it would actually involve. No deck and nothing to sign.