Two channels and
the profile behind them.
LinkedIn and email are separate services. Some markets live on one, some on the other, and plenty of clients only ever need one of them. We will tell you which on the call rather than sell you both.
LinkedIn outreach
This runs from your own profile, which is already established and already trusted, so there is nothing to warm up and very little to set up. Thirty to forty connection requests a day, each carrying a short note written for the people on that list.
We build the list
Always. What it is built on depends on the campaign, and we agree that with you before we start.
You approve the writing
You read the message before anything is sent. If you sell into more than one market, each one gets its own.
We work the replies
Everything except the flat no's gets a proper answer from a person.
We book the call
Straight into your calendar, with a note on who they are and what they said.
Email outreach
Most outreach email dies in the spam folder rather than the inbox, and that is an infrastructure problem before it is a writing one. This one takes two to three weeks before anything sends, because the domains have to be warmed properly and there is no shortcut worth taking.
Separate domains
Bought and warmed for two to three weeks before we email a single person. Your main domain is never used.
Verified addresses
Every address checked, bounces kept low. That is most of what keeps you out of spam.
Plain text only
No images, no tracking pixels, no HTML layouts. It reads like a normal email because it is one.
Watched weekly
Deliverability checked every week once it is running, so problems get caught early.
Personal branding for founders
You already know what to say, you just do not have time to write it down every week. One recorded call a month gives us the raw material, and we handle everything after that. You approve, we post.
One call a month
Recorded. We ask about the week, the deals and the arguments, and that becomes the month of posts.
12 to 20 posts
Written from what you actually said, in the way you actually said it. You approve every one before it goes up.
Profile rebuilt
Headline, about section and banner rewritten around what you sell and who buys it.
Comments
Considered replies on the posts your buyers already read. Slow, and the highest trust thing you can do on LinkedIn.
Outreach plus the profile
Outreach starts the conversation and the profile is what people find when they go looking afterwards. Running both is not compulsory, but they do make each other work harder.
Things people ask us.
It depends on which channels you want running and how big the market is, so we would rather work it out with you than put a number on a page that turns out to be wrong for you. You will get a straight figure on the call.
No, and we would be careful with anyone who says otherwise at this volume. We write one simple message for one group of people, and we keep the group tight enough that the message is genuinely true for everyone in it. If you sell into three markets, that is three messages. The work goes into the list rather than into pretending each note was written from scratch.
LinkedIn is quick, because it runs from your existing profile and there is nothing to warm up. Email takes two to three weeks before anything sends, since the domains need warming first. Anyone offering to start cold email immediately is skipping that, and your domain pays for it later.
No. We use software to build lists and keep track of threads, and a person writes everything that reaches your buyers. If you have ever deleted a message the second you clocked that a machine wrote it, you already understand why.
Never for outreach email. We buy separate domains that point back to your site, so your main one is never at risk. LinkedIn runs from your real profile, because that is the whole point of it.
No. They are separate services and plenty of clients only need one. Where your buyers actually read things decides it, not us. We will give you an honest view on the call.
Small deal sizes, anything selling to consumers, and anyone who is not yet sure who they are selling to. The maths does not work on the first two, and the third is worth sorting out before you spend money on outreach.
Paper Sq is new as a service, the work is not. We have been writing and sending outreach since 2016, mostly to build our own businesses, and started offering it to founders this year. That is the honest answer, and you can judge the thinking for yourself on a call before committing to anything.
Tell us who you sell to.
We will walk through who to target, which channel makes sense for your market, and what running it would actually involve. No deck and nothing to sign.